Authentic communication
It is hard to speak in front of people. Yet, we do it every day, whether it be among family and friends, with a small team or in front of large audiences. I still get nervous. I once heard that if you don’t get nervous before presenting then you may not care enough about the information you are sharing. I’m sticking with those words.
I recently shared that I enjoy written communication (hence the creation of A Balancing Act); however, I recognize the value of face-to-face communication. Or communication by video as we are often required to do today.
I’m far from the most talented speaker among my peers. However, there are a few lessons I’ve learned along the way and want to share in hopes that someone might find them helpful.
Tip #1: Start strong. The reality is that we subconsciously judge people within seconds of meeting that person. Those first few moments are critical. For example, I practice my first anticipated interview question (i.e. tell us about yourself) more than any other question. I treat it like an elevator pitch that sets the tone for the remainder of the interview.
By the way, let’s call out the fact that we all hate interviews. I’ve had to practice A LOT. I’ve researched questions, studied best practices, written down examples, watched myself speak in front of a mirror, and even consulted with an human resources professional to improve my skills. I did this because I was so bad. I force my husband to help me rehearse. He is a quick-thinker, and I swear interviewing and high pressure situations are natural environments for him. These traits make him the best-worst critique. He provides tough feedback and there’s been some tears (on my end) over the years, but it’s honestly one of the biggest reasons my speaking/interviewing has improved. Find someone or something that can ensure a start strong in your presentation (interview or other).
Tip #2: Communicate the WIIFM (what’s in it for me). This is something I continually have to work on and be reminded of. There is a tremendous amount of competition for our attention and we are bombarded with information every direction we turn. Share information that your audience needs and wants to know, not just what you can tell them. Also, keep your core message simple so that it is easy to digest and remember.
Tip #3: Be Authentic. Authenticity is not something you have; it is something you choose. This is super important. It is hard to be vulnerable and be seen, but it is more relatable. I’ve made some great connections from these moments. I’ve had kids at home with me literally pulling my computer off the desk while I’m presenting. It feels mortifying in the moment but hey, it is also memorable! Why? Because so many other people have been in that very same moment, especially in this last year.
I’ve messed up my words, skipped information, and can knit-pick on and on. But in being myself, I am sharing my story. Remember, people connect with someone that is real, open, and honest.
Tip #4: Self-reflect. Mistakes will happen but we always have the opportunity to improve. Self-reflection is the most powerful thing you have as a leader. By the way you don’t have to have a certain title to be a leader. The old saying is knowledge is power. The better saying is insight is empowerment. Ask questions, provide tools, and empower others and they will feel better about what you are saying and how they are doing.
I hope you find these tips helpful. Presenting is simply communicating authentically. Being yourself, clarifying your message, and continuously seeking improvement will go a long way. Presenting is an occasion to build and maintain relationships. What a great opportunity! You never know the friends you will meet or where it will lead you.
